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Insulation is a building product category that refers to materials used to reduce heat transfer and improve energy efficiency in buildings. It is typically installed in walls, roofs, floors, and other areas to provide thermal resistance and prevent the loss or gain of heat. Insulation materials can be made from various substances, including fiberglass, mineral wool, cellulose, foam, and reflective materials. The choice of insulation depends on factors such as the desired R-value (thermal resistance), the building's location and climate, and the specific application.